Search Engine Optimization is the strongest way it will make you dispense with paid advertising on Google because this will improve your rank in search results and make it appear in the first pages and save your permanents spending on advertising.
Review all the pages and links of your website to make sure no broken links.
Updating pages links to become friendly to the search engines with htaccess.
Analysis and choose the best keywords that target search engines and contents.
Write good description for all pages and topics that describe page contents.
Edit content and use tags that help content read correctly with HTML5 Tags.
Create sitemap and link it to search engines and google webmaster tools.
Add the site link to the famous search engines: google, yahoo, ping.
Website published in Arab and foreign directories create make backlinks.
Add and link all social networks and share button within topics and page.